It’s the moment you’ve been waiting for: SURVEY RESULTS!
Now, if you’re particularly internet savvy, you may have noticed a button below each survey question that said, “View Results.”
And if you’re a particularly daring, devil-may-care type of person, you might have clicked that button.
And lo and behold, YOU WERE ABLE TO VIEW THE RESULTS!
So, many of you already know what your colleagues said to each question. But I’d like to break down the stats for you anyway. (And, truth be told, I want to break them down for me.)
A whopping 87% of voters said they feel more connected to an author if he/she has a consistently updated blog.
I am TOTALLY with the majority here! Some of my favorite blogs are those of Kiersten White (author of Paranormalcy) and Beth Revis (author of Across The Universe). I feel like I know them, and if I get a chance to meet them one day, I’ll have no problem saying hello and feeling comfortable with them.
Best part? They take the time to update daily, or almost daily. It creates a feeling of comaraderie with their readers. I feel that they really care and want to reach out to us. They want to connect.
70% of voters had at least considered unplugging from an author because they overpromoted their book.
Of that 70%, 51% actually did unplug.
This is an easy trap to fall into: “LOOK! I wrote a book! Have you read it yet? YOU HAVEN’T?! Oh, but you must! Now! Go buy it right now! I’ll wait!”
Or: “My book won this award! Look at this great review I got! Look at this person’s tweet about my book! LOOK LOOK LOOK!”
An occasional comment is fine, I think. Something along the lines of, “Hey friends, thank you for purchasing my book this month. It’s done better than ever before. Hooray!”
This doesn’t bother me at all. Why? Because A) It’s filled with gratitude toward those who have spent their hard-earned money on the book, and B) If we’re assuming this is an “occasional” comment, then that means it’s rare to see something like it, and the reader doesn’t feel nagged.
True story: I have unplugged from a couple authors because of Publicity Vomit.
I also unplugged from Justin Bieber for the same reason, SO THERE, Justin.
People most enjoy personal blog posts (83%) and/or writing tips and techniques (56%).
The first thing you’re thinking is, “Um, I know you’re a Spanish teacher and all, but like, those numbers DON’T add up.”
This is true. People could choose up to 2 of their favorite blog topics, though. Hence the apparent math discrepency.
I’m with the majority again; I love these two topics.
People don’t enjoy event recaps (53%) and/or posts where you brag about yourself or your book (50%).
Again, I agree. Because here’s the thing: If your book is not good and you have not engaged me as a person, I don’t care about your book signing or how many prizes you’ve won or how great things are going.
Even when I do care about the author, I skip blog posts about events and awards and what country has bought foreign rights, yada yada.
60% of voters were at least sometimes bothered by authors who directly ask them to publicize their book.
Here’s another true fact about me: If I loved your book, you don’t have to ask me to leave a review somewhere. I’ll do it on my own. And I’ll tell my friends about it and maybe post about it somewhere.
If I didn’t love your book, then asking me to say I did puts me in an awkward position, and then I’m liable to just avoid you altogether.
I think it’s best left up to the reader whether they want to publicize your book or not. Because what you don’t want to do is come off naggy and desperate.
92% of voters said that an enjoyable blog motivates them to buy the author’s book.
Don’t think I need to break that one down for you.
The best form of advertising for your book is word of mouth (82%).
And remember: If people love your book, they will do this part without you having to ask!
Any final thoughts?