There are a lot of people out there who have written books.
(WOW, really, Anne? You are such a genius! That is such an earth-shattering revelation!)
Alright, alright, let me rephrase that: There are a lot of people out there who are marketing books they’ve written.
And this is not a bad thing. After all, I do have a degree in advertising; I’m trained in the art of selling a product. I know that A) a good ad campaign can sell a product to someone who otherwise might never have considered buying it, and B) good advertising can save a brand or product that otherwise would have tanked.
I just sat here trying to come up with some examples, but it’s the end of the quarter at school so I’m kinda like this right now:
Which means I’m not really in the right frame of mind to come up with examples of anything, except for the various ways I might COMPLETELY LOSE MY MIND over the weekend.
What was I even talking about? I am going to have to scroll up because I honestly don’t remember.
Okay, so what all this boils down to is that there’s a right way and a wrong way to market your book. I do think that every author should put some effort into advertising and marketing. It’s an essential part of all this, especially if you’re self/indie published and you don’t have a big pub house doing all the publicity for you.
But how do you do it?
Well, everyone is different, but I’ll tell you what kind of advertising and marketing works on me. Ready?
HOW TO GET ANNE RILEY TO BUY YOUR BOOK
1) Have an awesome blog that is updated often (at least 3 or 4 times per week). Be funny. Talk about your personal life without oversharing (because really, oversharing is awkward for everybody). Keep mentions of your book to a minimum. I really don’t respond well to having a product pushed on me, so make sure that 90% of your blog posts have absolutely nothing to do with your book.
2) Be active on Twitter and Facebook. When I tweet you, tweet back–and make it personal. If I post on your Facebook fan page, leave a comment as a reply. Again, make it personal. Take the time to give me a good response. It will make me feel connected to you and I’ll want to support you.
3) Return e-mails. Fact: EVERYONE is busy. Make it a priority to return my e-mail, even if it takes a couple weeks. If I took the time to write you, I will be SO appreciative if you take the time to write me back. Answer any specific questions I asked. Give me a good reply–no form letters!
4) Do everything you can to encourage other writers. No matter if they are traditionally, self, or indie published. No matter if they aren’t published anywhere or they haven’t even started putting their story on paper. Treat them with respect and give them all the advice you can. If I see you doing this, it makes you feel like a real person. Like you’re accessible and down-to-earth. And then I’ll want to reward you with a book sale.
5) Write an awesome book, and be excited about it! Make it the best it can possibly be. Seriously. Make people say, “Wow, he/she really worked hard on this one. They took the time to do it right!”
What about you? Is there something I didn’t mention above that you would add to your own list?