Update: The Price Point Saga (Thanks For The Help!)

I really, really don’t know what I would do without you, Readers. Thanks to your oh-so-wise insight yesterday – plus a little research on self-published pricing, optimal price points for e-books, etc. – I think I may have come up with a gameplan. Exciting, no?

I took much of your advice and mulled over it for a while. Then I googled some stuff and mulled over that. Then I looked up some Kindle books and some paperbacks that are similar to what I’m selling. Here’s what I’ve decided:

E-book: $3.99

Paperback: $13.99

I actually found a very in-depth article on e-book pricing, and how it’s easy to price yourself out of sales. The article looked at a bunch of author sales – both famous authors and unknowns – and found that the optimal price point for e-book sales is $2.99 – $3.99. That sounded pretty good to me, so there’s my e-book price.

Paperbacks were trickier – and even though a couple of you suggested I wait on the paperback, I am doing publish-on-demand, so there’s not any cost to me to go ahead and put it in that format as well, so I’m going to go ahead and do it. But anyway, paperback prices? They are all over the place. I did a bunch of research on B&N and Amazon and eventually decided $10.99 would be a good price, but then the publisher told me I couldn’t sell it for less than $13.40 because then I would’t get ANY royalties, so I bumped it up to $13.99.

It’s what I would pay for an author I’d never read before, I think.

Again, thank you SO much for the input! It really helped. Especially because I got to see what everyone normally pays for things and what they consider too expensive. Oh, and THANK YOU for telling me that some of you don’t even look at the really cheap e-books because you figure they’re not any good! That was VERY helpful to know.

Have a great weekend!

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6 thoughts on “Update: The Price Point Saga (Thanks For The Help!)

  1. Heather McCorkle says:

    That’s awesome that you came up with a plan! I’m glad we could help. I’m curious about royalties and why you wouldn’t get anything if your price was under 13.40. This is all so interesting!

  2. Krissi Dallas says:

    I’m glad you made a decision! I just read yesterday’s post and was going to put in my 2 cents. 🙂 I will say that due to the length of my book, I was forced to sell my mine for much higher of a price – and that still did not put off too many readers from buying it! If people like a book (& an author) & it can eventually spread beyond your own sphere of influence on its own, then price won’t stop them. When I thought I was going to have to self-pub the sequel, I was SO WORRIED about what I would sell it for (as a longer book with more expensive printing costs). But my fan base was so hungry for it that they kept saying they didn’t care – just release it! (Now I’ve signed with a mainline publisher for the whole series, so it’s almost like starting over – except I have built up a loyal fan base and will hopefully expand that commercially.) Paperbacks are just more expensive these days… everything is! I definitely say not to lose more money than you already are with pub costs – we are still paying off debt (and will for awhile) from self-pubbing. But I feel like we bought some services that ended up not being as fruitful as they advertised. If you ever want to chat about what was good/bad to purchase for self-pub services, I’d totally share my experiences with you. Just let me know. I’m very curious to follow your journey with this – since I did it for the same reasons and am now coming OUT of self-publishing successfully. I wish you the best and will definitely be buying your book!

  3. Ann Best says:

    Hi, Anne. I came over from Jemi Fraser’s blog to meet you. Glad I did!

    I’ve looked at self-publishing possibilities, too, and I agree with your pricing. But I think $13.99 for print book is still high in these financially difficult times; however, as you were told, anything lower and you wouldn’t get any royalties. For now e-books seem to be the rage. And if you have a good promotion strategy, success could be yours. I hope so!
    Ann Best, Author

  4. Ansley says:

    Word of mouth can work wonders….I plan on making sure everyone I know gets a chance to read the book…and I’ll send them your way when they want to buy it!

    Ever thought of having a “teaser” on your blog? Like the first chapter or something so I can send them to the website, they can read it and think, ok I HAVE to finish this, and then buy it?

  5. Anne Riley says:

    Heather: The only explanation I have about the royalty thing is that it must have something to do with the fact that I am publishing on demand. Ugh.

    Jemi: Thanks!

    Krissi: You have no idea how encouraging that was to read! I want to talk to you more!

    Ann: Thanks for the good wishes!

    Ansley: Great idea about the teaser, I will have to think about that one!

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