Way back in March, I posted a big fat blog post about The Marketing Tightrope and how every author will eventually have to walk it. Then in July, I blogged about The Author Background Check that all agents, editors, etc. do on a potential client.
And today, the twenty-first day of September, I ask you: Once your book is picked up by a publisher, how much is too much?
“How much what?” You ask.
“I thought you could read my mind by now,” I respond, disappointed.
“No,” you say with a confused expression. “And I probably never will. Because I don’t actually know you, see. I just read this blog. And even if I do know you, really? You want me to read your mind?”
My question is, how much marketing/publicity/advertising/announcing/Facebooking/Tweeting/linking is too much?
Obviously, it is TERRIBLY exciting when your book gets picked up. And I for one know that when it happens for me? I will be leaping from rooftop to rooftop with a megaphone, announcing that fact to anyone who will listen. And when my book finally comes out, it will be ALL I CAN DO to talk about something besides my book.
But sometimes, I think it gets taken a little too far. Sometimes debut authors might forget to blog about anything else besides their book. Or they might tweet a million times a day about their new book. Or they might retweet every single compliment and review that comes their way. Or they might market themselves so much on Facebook that I *gasp* HIDE THEIR FEED.
What do you think? Where’s the proper balance there? At what point does the marketing and promotion make you NOT want to buy the book?