Pearls of (Almost) WisdomWriters Unite

A Fine Line

Way back in March, I posted a big fat blog post about The Marketing Tightrope and how every author will eventually have to walk it. Then in July, I blogged about The Author Background Check that all agents, editors, etc. do on a potential client.

And today, the twenty-first day of September, I ask you: Once your book is picked up by a publisher, how much is too much?

“How much what?” You ask.

“I thought you could read my mind by now,” I respond, disappointed.

“No,” you say with a confused expression. “And I probably never will. Because I don’t actually know you, see. I just read this blog. And even if I do know you, really? You want me to read your mind?”


My question is, how much marketing/publicity/advertising/announcing/Facebooking/Tweeting/linking is too much?

Obviously, it is TERRIBLY exciting  when your book gets picked up. And I for one know that when it happens for me? I will be leaping from rooftop to rooftop with a megaphone, announcing that fact to anyone who will listen. And when my book finally comes out, it will be ALL I CAN DO to talk about something besides my book.

But sometimes, I think it gets taken a little too far. Sometimes debut authors might forget to blog about anything else besides their book. Or they might tweet a million times a day about their new book. Or they might retweet every single compliment and review that comes their way. Or they might market themselves so much on Facebook that I *gasp* HIDE THEIR FEED.

What do you think? Where’s the proper balance there? At what point does the marketing and promotion make you NOT want to buy the book?

3 thoughts on “A Fine Line

  1. I’ve actually come across this lately. I think it’s important to keep a balance. Every single tweet, every single post being focused on only one topic gets annoying – no matter how exciting the topic 🙂

  2. I always appreciate it when an author comes across as a real person, while overpromoting makes the person seem artificial.

    One thing that gets on my nerves is receiving inappropriate messages. I’ve had authors send me direct messages through Twitter, Goodreads and Facebook to promote their work, and I definitely won’t buy their books if they do that.

  3. I love it when my author friends are excited about their books and I’m always the first person to retweet all their exciting news. I know what you mean though. I’ve only come across one blog/site that I felt was too much about the author’s book and not much else. Don’t worry, it’s not yours!

Comments are closed.